(b) Using relevant evaluation criteria, assess how achievable and compatible these three s

(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are over

the next five years. (20 marks)

参考答案:

(b) The three strategic goals are to become the leading premium ice cream brand in the UK; to increase sales to ￡25 million;and to achieve a significant entry into the supermarket sector. On the basis of performance to date these goals will certainlybe st

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