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(b) Explain how Perfect Shopper might re－structure its upstream supply chain to address th

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(b) Explain how Perfect Shopper might re-structure its upstream supply chain to address the problems identified

in the scenario. (10 marks)

参考答案:

(b) Perfect Shopper currently has a relatively short upstream supply chain. They are bulk purchasers from established suppliersof branded goods. Their main strength at the moment is to offer these branded goods at discounted prices to neighbourhoodshops t

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