(b) Assess the likely strategic impact of the new customer delivery system on Supaserve’s

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(b) Assess the likely strategic impact of the new customer delivery system on Supaserve’s activities and its ability

to differentiate itself from its competitors. (10 marks)

参考答案:

(b) Supaserve, through its electronic point of sale system (EPOS), is already likely to have useful information on the overallpatterns of buying behaviour in terms of products bought frequently, peak periods, etc. It is less likely to have detailedinforma

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